Zhenyuan

"Health has always been a technology innovation field of great concern to China's home appliance industry. Enterprises with high health demand have opened up a new development track for China's home appliance industry, which has become an important upgrading direction for China's home appliance industry to seek high-quality development." Wang Lei, Secretary General of China Home Appliance Association, said at the "2022 China Home Appliance Health Trend Summit Forum" recently held that to achieve healthy upgrading, It is not enough to rely solely on the efforts of the household appliance industry itself. It is necessary to form a new development format with cross industry and cross field deep integration, so as to truly enable a healthy and beautiful life with technology.
Science and technology enable healthy household appliances
During the "Fourteenth Five Year Plan" period, China will comprehensively promote the construction of a healthy China. The COVID-19 that has lasted for more than two years has made health the strongest desire of people in their daily life. Nowadays, health needs have penetrated into all aspects of people's lives and intersected with the development of all walks of life.
China's home appliance industry is keenly aware of new market demand changes, focusing on health as a distinct main line of product upgrading. Health has become a new development track targeted by Chinese household appliance enterprises. More health technology research, development and innovation will help build a quality life.
Guo Qing, the chairman of the Health Management Branch of the Chinese Medical Association and the chairman of the Health Care Branch of the Chinese Preventive Medicine Association, believes that in the future, home appliances, especially smart appliances with information collection functions, will play a more important role in the health management services of the whole population and the whole life cycle.
"We need to mobilize effective forces, including the household appliance industry, to contribute to the construction of a healthy China and strive to create a new situation of national nutrition and health," said Ding Gangqiang, director of the Nutrition and Health Institute of the China Center for Disease Control and Prevention and secretary of the Party Committee.
From making air conditioners to making air, Haier's practice of building home air health with air conditioners is one of the great achievements of China's leading household appliance enterprises in the field of health and home appliance integration. According to Lei Yongfeng, a senior engineer of Haier Air Conditioner, Haier Air Conditioner's health technology goes from self-cleaning to sterilization and self-cleaning to air washing. The iterative logic behind it is from clean air conditioner to clean air and then to beneficial air.
Dr. Tang Xiangwei, director of the Innovation Center of Midea Group's Microwave and Cleaning Business Division, believes that single product healthy cooking needs to match the health management system to play a greater role. Build an intelligent healthy diet management system consisting of health perception, health service, diet service and health closed-loop, and improve the effectiveness and user compliance of family diet health management through user portraits, nutrition knowledge, personalized recipes, intelligent health one click cooking and other functions.
Deeply tap the potential of upgrading household appliances
In the post epidemic era, Chinese families have a deeper understanding of health, and representatives from household appliance enterprises have conducted in-depth discussions around the value of the health trend and the current market situation.
Gao Yuan, the health technology director of Midea Group's washing machine division, proposed that the gradual popularization of healthy and intelligent household appliances is actually the process of constantly implementing the concept of family health management, which is complementary and of great practical significance.
Sun Binghua, general manager of Haier's air industry marketing, believes that family health management has two meanings in terms of implementation: from the user level, it is a process of re popularization and re education for users. From the industry level, the upgrading of the health management concept will help the air conditioning industry to transform from low-quality internal friction to a completely user centered experience, which will force the enterprise to transform.
Chen Xiaomin, general manager of sales in North China of BSH Home Appliances (China) Co., Ltd., said that the implementation of family health management in household appliances can promote enterprises to strengthen their ability to research, develop and promote health products.
Wu Zhigang, head of user and product center technology planning of Midea Refrigerator Business Unit, said: "In the family environment, only household appliances can closely and organically combine human health and environmental health, which is an inevitable trend in the future."
Embrace the era of full intelligence and health
It is the original intention of the 2022 China Home Appliance Health Trend Summit Forum to lead consumption upgrading and promote the healthy development trend of China's home appliance industry. At the meeting, the White Paper on the Health Trends of China's Home Appliances (2022) was officially released. Chen Li, Deputy Secretary General of China Household Appliances Association, pointed out that China's household appliance industry has come to a critical period. To make breakthroughs, innovate, lead the world and this era, we must attach importance to the application and implementation of health technology in the household appliance industry.
It is reported that the white paper divides the domestic life scene into six scenarios: healthy air, healthy washing, healthy water, healthy kitchen, healthy environment and personal health care, and comprehensively combs the relevant healthy development trend in each scenario.
Chen Li said that in the future, household appliance enterprises should build an intelligent, perfect and personalized health management flow in the smart home industry, and make a breakthrough on the basis of constantly landing and maturing scenarios. "This requires us to embrace the era of full intelligence, and more importantly, we need to integrate with health management institutions to arm smart homes with their expertise and provide users with more valuable services," said Chen Li.